opal
Content samples
2020-present
Chicago, IL
$2B power grid automation technology and manufacturing company
Impact
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Creating simple narratives around solutions to complex customer problems
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Developing custom content with global product and commercial stakeholders
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Project managing, copywriting and art direction for B2B content focused on power grid protection devices
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2016-2020
Northbrook, IL
Algorithmic forecasting and analytics software company for self-directed equity and derivatives traders
Impact
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Automated, behavioral and segment-defined customer messaging campaigns
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Using data and insights for personalized messaging and CX improvements
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Direct client consultation around trading strategy education
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Solving adoption & retention bottlenecks
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Research-informed educational program for applying predictive tools for derivatives trading strategies at the retail level
2014
Oak Brook, IL
Enterprise cloud infrastructure, disaster recovery ,and IaaS services startup.
(Acquired by FusionConnect in 2015)
Impact
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Creative brief development & delivery for cloud IaaS educational content
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Market research, industry analysis for cloud IaaS adoption
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Content auditing, editing & repurposing for marketing efforts
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Planning and publishing educational content
2012-2013 (DePaul University)
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Campaign Planning & Media Strategy
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Creative media options & storyboarding
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Market research
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Field research​
Results
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Team awarded 1st place at Hyatt's headquarters, judged by Hyatt's VP, Operations and VP, Global Brand.