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opal
Campaign a
Business Traveler Blues
Qualitative research told us about a tiring and sometimes lonseome experience during business trips. We drafted a theme around this campaign which aimed to stand apart visually while delivering true-to-life messages.
Print, 2-page spread
Storyboard: digital spot
We created storyboard to explain a short spot ad using the same visual themes.
Mobile game
We used the polarized themes from the campaign to show a time-wasting game idea. This would be downloaded for free and played on a phone.
The words fall toward the bottom of the screen and the objective is to quickly match opposite words to gain points. Once finished, the user is shown a visual linking to a Hyatt Place landing page.
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