Hyatt Campaign 2

Campaign b

Hyatt Knows

These traditional looking drafts focused on the variety of work/life styles of potential guests. We illustrated characters created from research insights and the way Hyatt meets their needs and lifestyle. The format and messaging was intended as the more reserved, 'safe' choice in the pitch.

Print- magazine, 1 page

Storyboard, digital spot

This side-by-side spot would show ameneities and services through two different routines. The juxtaposed characters from the print concepts show different experiences but has them both meet up in the Social Gallery.

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campaign a

creative brief

opal

Campaign b

Hyatt Knows

These traditional looking drafts focused on the variety of work/life styles of potential guests. We illustrated characters created from research insights and the way Hyatt meets their needs and lifestyle. The format and messaging was intended as the more reserved, 'safe' choice in the pitch.

Print- magazine, 1 page

Storyboard, digital spot