The marketing and branding leadership at Hyatt Hotels partnered with DePaul University for a campaign planning competition. After many rounds of pitching and meetings, my team was awarded 1st place and an opportunity to intern in Hyatt's marketing department. 

 

We conducted field research, qualitative focus groups, online surveys, and competitive analysis. Our two campaigns included design drafts, and storyboards.

 

Two features were to be highlighted throughout the campaigns:

• Advanced connectivity features in rooms and other facilities. 

• The 'Social Gallery', a 24-hour space serving as lobby, cafe and lounge.