opal
Rootaxcess (2014)
(Acquired by FusionConnect in 2015)
Sales collateral (Print, digital)
Internal sales enablement content (Print, digital)
"Cloud Chemistry" Marketing tool
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This messaging concept gradually introduces the fundamentals of business cloud infrastructure by breaking them into chunks that make sense to business owners. By softening the technology and avoiding an overwhelming info-dump, Cloud Chemistry would serve as an engaging ice-breaker for customers.
Sample categories and elements
Security
Often the highest concern about cloud infrastructure. This group represents physical and virtual safeguards against intrusion.
Fw
Virtual Firewall
DDoS
DDoS Mitigation
Agility
The scalability of cloud resources is an obvious financial benefit for growing businesses. These are the features and capabilities that make it possible.
Cb
Cloud
Bursting
Transparancy
To get the most out of cloud infrastructure, you need to be able to monitor and control your virtualized IT environment. These elements represent software and services that achieve this.
Mo
Monitoring
Lm
Log Management
Sample Use Case
A non-profit organization is considering a switch to cloud infrastructure. Their annual fundraiser has been outgrowing their IT capability, but a traditional upgrade would be an over-investment.
As a growing operation without a dedicated IT team, using a cloud hosting provider makes the most sense. 'Cloud Chemistry' would be a more engaging way show how the technology works, and why it's a better choice for this situation.
60% Agility
40% Security
Overdrive Mix
Kick into high gear only when you need it. Cloud Bursting borrows computing power during high demand. Load Balancing helps mitigate traffic spikes.
A virtual firewall is the first line of defense to your Private Hosted Cloud.
Sensitive information is also isolated away from core infrastructure in a cloud database server.